a) Optimizing your page for search engine
Only an insane person can ignore the power of search engine when it comes to the e-commerce business. In fact, almost every e-commerce platform wooing you to build your online store through them will offer SEO as one of their pillar features.
With this in mind, you must ensure your web page can easily be found on the search engines. This starts with selecting relevant keywords in your niche and using them in product descriptions and titles. Also, you must ensure that your page is well structured for search engine crawling.
All in all, ensure your content is current and aligns with what the web users are searching online.
b) Utilize email subscription and marketing
The universal trick of maintaining your customers is through regular engagement and offering valuable services. The process of enhancing your email marketing starts with building a robust and loyal customer base. This happens through wooing visitors to subscribe to your email list to offer them an opportunity to enjoy exclusive offers.
Essentially, you have to retain the email list active through offering frequent discounts and promotions that your customers cannot get in any other store or channel. Also, you should keep your email list with updated information about new products as future bonanzas. This way, you will become part of their life as you will be the e-commerce website to turn to whenever you are in need of a given product or service.
c) Couple your SEO with pay per click ads
With current advancement in technology, SEO ranking techniques are changing overnight. Unlike previous days where keyword density and usage were the rankings determining factors, today, you require investing a lot in SEO optimization to achieve higher ranking on the search engines.
Due to this, coupling SEO with PPC is the way to go. PPC is paid ads that appear on the search engines depending on the keywords you use and user searches. Even though you will have to dig deep more in your pocket, PPC enhance your search engine visibility and conversion rates.
d) Invest in social media marketing
Even if you consult a hundred and one e-commerce experts, all of them will talk about social media as the best way of enhancing your online visibility. Unlike in the past decade, online business is more of a social affair. You must visit them on the social places where they hang out- in this case, the social media.
For this reason, you need to establish a social page and link it to your e-commerce pages. Whenever you upload useful information on your site, you can share the same to the social followers. Furthermore, you need to spend time conversing and answering your customer questions.
With this tips, you can enhance the visibility of your e-commerce website on the online platforms and search engines.